- Amsterdam, Nederland
- 8 juli 2024
Her approach emphasizes both visuals and content creation, utilizing a comprehensive, research-focused methodology.
She has experience with both digital and print media, crafting designs and strategic narratives across various sectors, including publishing, branding, e-commerce, and advertising.
Wishing to create impactful, long-lasting work, Paola has developed a graphic language centred on content curation and typography, prioritizing the quality experience the design piece needs to deliver. Her creative process incorporates photography, illustration, product design, and motion design elements.
After over six years of experience in agencies and publishing, she works as a freelance visual designer while pursuing a Master's in Comparative Cultural Analysis at the University of Amsterdam.
Design, content creation and copywriting services.
Crafting ideas from concept to production.
A multidisciplinary approach combining design techniques and creative production to tailor the best solution for each project. Services include:
Print Design
Ideation and production of print materials such as posters, packagings, flyers, brochures and other assets that help strengthen the brand’s presence.
Web Design
Creation of responsive, user-friendly digital platforms from wireframe to prototype ready for development.
All focusing on the necessary balance between user and brand experience (UX and UI design).
Digital marketing Assets
Creation of content and visual materials for social media, email campaigns and online ads to boost engagement.
Developing cohesive and enduring brand identities that reflect the project’s message and values. This includes naming, logos, typography and brand guidelines.
Motion Design
Production of animated graphics and visual effects for websites and social media, to enhance the storytelling and the user experience.
Illustration and Graphic Compositions
Copywriting and Articles
Generating clear, engaging text to complement the visuals of a design (headlines, descriptions, calls-to-action etc.) or articles for editorial platforms.