CRO Marketeer

Location: Amsterdam
Hours: 32-40 hours
Application Deadline: April 7th

Follow This is the most impactful shareholder in the oil and gas industry. We are looking for a CRO Marketer with B2C experience to achieve our ambitious goals. Are you an experienced, results-driven, and data-driven online marketer? Then we are looking for you!

Over Follow This

The climate crisis is a solvable problem when the oil and gas industry seriously invests its brains and billions in the energy transition. Follow This is the green shareholder that tries to change oil giants from within. We mobilize large investors and pension funds to also use their voting rights to ensure the long-term future of these companies, the global economy, and the planet.

Follow This is a grassroots movement and an association of thousands of green shareholders. We continuously try to recruit new members who support our work with a modest contribution and thus, as individuals, can influence a large polluting industry.

In these interviews and articles you can read more about our mission, successes and the opposing forces.

What will you be doing?

• You will translate the mission and vision of Follow This into a convincing story to recruit new green shareholders and donors online who generate a stable income stream for the organization.
• With your knowledge and experience, you will ensure data-driven optimizations of our websites and campaigns (email & social).
• In consultation with the (communication) team, you will work on devising campaigns and propositions for recruiting members and funds via email marketing (MailChimp), social media (FB, Insta, LI) and display (Google).
• You are responsible for executing and managing various campaigns, monitoring both the budget and return on investment.
• You are responsible for CRO/UX optimizations. You will map where visitors drop out, analyze how conversion and user-friendliness can be improved, and you will also implement these optimizations.
• You collect relevant target group insights and perform data analyses to identify opportunities for growth.

Who are you?

• You have at least an HBO (Higher professional education) level of work and thinking and 3 to 5 years of relevant work experience in the field of CRO marketing. Experience with (fundraising for) an NGO is a plus.
• You know how to use online channels for recruitment and revenue growth. You know how to build a campaign and which content is needed per phase to recruit new members.
• You love nothing more than analyzing data and translating that knowledge into concrete actions and campaigns.
• It is a great advantage if your CRO optimizations are not limited to technical interventions because you can rely on a sharp pen that also implements improvements in copywriting.
• You have experience with advertising tools from Meta/Google, content management in WordPress and MailChimp, and analytics such as GA4 and Tag Manager. Knowledge of HTML, CSS and Javascript is a plus.
• You are innovative and interested in how recent trends (AI) affect your field of work. You follow developments in the market and identify opportunities and areas for improvement. You are of course willing to master new tools.
• You have a good command of the Dutch and English languages.

What do we offer?

• The opportunity to contribute to the fight against climate change and have a positive impact on the world as part of a small, but super motivated, international team.
• A position of 0.8-1.0 FTE for a period of at least 6 months with growth opportunities within a newly established marketing team.
• Freelancers are welcome to apply.
• Salary of €3,000 – €4,100 gross per month for a full-time working week with public transport allowance for people who live outside Amsterdam.
• Start date as soon as possible.

Interested?

Send your motivation letter and CV to Karel Kuipéri via vacancy@follow-this.org. 

Website: Follow This | Green shareholders change the world