Luca B.

Interior Design

English as Second Language

Communication

Responsible of recruitment of students, strategic planning, corporate communications, social media, media relations. Specifically, I'm involved in the:
- oversight, development and implementation of the international recruitment strategy;
- effective management of the recruitment and marketing budget;
- organisation, promotion and coordination of Open Days, Interview Days, Taster Days and on-campus workshops;
- oversight and development of Google AdWords strategies in liaison with experts;
- development of relations with Career Counsellors in International Schools, British Schools, American Schools and secondary schools;
- delivery of accurate information, advice and guidance to each prospective undergraduate student and parents about programmes, admission, student finance, accommodation;
- implementation, management and update of CRM system;
- delivery of regular communications and contact opportunities with about 3000 prospective students per year through emails, phone calls, video calls, in-person meetings;
- improvement of the whole recruitment and admission procedures;
- delivery of high-quality presentations about the Amsterdam Fashion Academy at Universities Fairs;
- collaboration with academic and professional staff within the Amsterdam Fashion Academy regarding the delivery of recruitment and conversion activities both on and off campus;
- improvement of media relations and media partnerships;
- update and improvement of the website and newsletter;
- creation of engaging content and marketing materials;
- management of social media, including advertisement.
- coordination of interns.

In charge of the organisation, development and coordination of a pilot project, consisting in the management of all schools’ social media channels.
- Create visual content and engage with the student community across various social media platforms: Facebook, Twitter, Instagram, Periscope, YouTube.
- Coverage of daily activities to show campus life to prospective students.
- Develop and implement social media strategies to increase brand awareness and to position the schools as thought leaders.
- Create strategic campaigns to promote schools and academic programs among prospective students: design of images, videos and GIFs and scheduling according to the social media content calendar.
- Design and coordinate social media contests on Facebook and Instagram to engage the community and/or to convert high school students into followers.
- Design of visual brand identity according to Universidad del Turabo’s guidelines. It includes social media profile photos, specific templates for the promotion of academic programs and events, videos, landing pages, other communications.
- Monitor/evaluate analytics and generate monthly reports.
- Work with Marketing and Public Relations Departments to support institutional social media campaigns.
- Develop a communication system to ensure an efficient transmission of information from schools to the social media team.

Media relations for top companies in finance, ICT, food & beverage, recruitment and R&D fields. Activities focused on traditional and digital public relations, social media strategies and blog management. Main tasks:
- media relations: phone and email journalists to catch their interest in in clients’ press releases and feature ideas;
- assisting the
- press releases writing.
- press review.
- reports creation.
- relations with clients.