- Amsterdam, Nederland
- 11 augustus 2023
English native living in Amsterdam for the past 3 years, with Dutch temporary residency and an Irish passport. Passionate scuba diver and conservationist with a great love for nature and the outdoors. An enthusiasm for eating food as well as making it, and exploring the world through different cultures and their cuisines.
Detailed-oriented researcher and strategist, with 5+ years experience in the production and impact space, focusing on the power of storytelling and audience engagement for social change. With a passion for social and environmental issues, and experience consulting internally on impact across different spheres, strengths lie in weaving important impact goals throughout business strategy and engagement. Experienced manager and team player, with keen communication, time and project management skills across multiple concurrent projects.
Opleiding
Studied Biological Sciences at undergraduate level, focusing on evolutionary science, conservation and animal behaviour.
Ervaring
Evolved impact strategy across the business, encompassing the impact strategy for brand partnerships and sponsorships including content and campaigns.
Developed detailed audience archetype profiles to inform product and content strategy with targeted messaging for increased impact.
Consulted on all productions from treatment stage, giving feedback and insights on language, audience, strategy, impact and campaign objectives.
Worked closely with high level partners such as B Lab, Ellen Macarthur Foundation, Nikon, Jack Wolfskin and others on their impact messaging and storytelling strategy for social change.
Led all impact strategy and research for short and long form films and campaigns for the first interactive impact streaming platform in the world.
Worked with directors and producers to implement impact messaging feedback throughout production processes, and worked closely with the marketing department on impact campaign strategy, planning and implementation for both online and offline campaigns.
Managed a production assistant and impact researcher focusing on background research into a variety of social and environmental issues.
Led partner management and comms with over 120 NGOs and strategic partners, including film festivals, sports teams and impact media outlets.
Guided impact strategy for film production and content, as well as advising marketing teams on social and environmental messaging.
Managed an impact intern, guiding their development in research and administrative tasks.
Joined as the 7th team member of a startup impact streaming platform, leading comms with over 100 NGOs and impact media organisations, and supporting on story development for short films focusing on the work of our partners.
Heavily involved in the onboarding of all partners onto an interactive app and website, managing relationships and expectations in a fast-paced and high-stress environment.
Supported in the initial phases of setting up vetting and sales processes for brand engagement and sponsorship, navigating the intersection of commercial brands and non-profit organisations.
Freelance researcher and strategist for a globally renowned advertising agency, developing a global foundation programme to support diversity and inclusion in the creative industries.
Consulted with legal advisors, creatives, educators and activists in the UK and US to create a foundation framework to make the commercial arts more accessible to underrepresented groups.
Production and office coordinator managing the end-to-end bidding process for high budget commercial productions, as well as assisting on set.
Represented over 20 globally recognised directors, interacting with agencies and clients on shoots and at awards and networking events.